While Benefit Cosmetics has developed several cult-favorite mascaras and complexion products, the brand has really thrived in the brow department—and continues to disrupt in this space. From the award-winning Fluff Up Brow Wax to the highly pigmented Goof Proof Brow Powder, Benefit has been at the center of every single one of our eyebrow eras over the years (for better or for worse). And now, the brand is ushering in the era of full, feathery brows (that actually last all day) with its two newest launches: Precisely, My Brow Detailer and Precisely, My Brow Wax. Lucky for us, the Byrdie editors had the luxury of being one of the first to try the latest launches, and it suffices to say they benefit all browkind. Read our full review of the new Precisely, My Brow launches, ahead.
Precisely, My Brow Detailer
For those who like to create fine, hair-like strokes with a pencil, Precisely, My Brow Detailer is about to become your new staple. Featuring a 0.8mm tip—the thinnest on the market—this pencil can create lifelike micro strokes along tight areas of the brow, like the head and tail. Just like the Precisely, My Brow Pencil (which is 1.5mm, for the record), it’s also waterproof, smudge-proof, and features a built-in spoolie brush.
:max_bytes(150000):strip_icc():format(webp)/PreciselyMyBrowDetailer-7ec672c555e34b9f99afcbf24ab7c359.jpg)
Benefit Cosmetics Precisely, My Brow Detailer $25.00
Review
:max_bytes(150000):strip_icc():format(webp)/star-brows-5952e9257921465e9547600286765f77.png)
“I’m partial to a fluffy, laminated brow look—but my brows aren’t built that way naturally. I’ve used the Precisely, My Brow Pencil for years and have generally loved the results. However, the front of my brows have very tiny, sparse hairs that are a pain to fill in without creating a boxy look. That’s where the Precisely, My Brow Detailer comes in! The tip of the pencil is the tiniest on the market—0.8 mm—which is the perfect size to create the look of hair-like strokes with very little effort. Because the tip is so tiny, the pencil retracts when applied to prevent it from breaking. I find that I hardly need any product to get the hairlike strokes I want at the front of my brows, and also use it to fill in the tail of my brows. I’m obsessed and my brows have never looked more natural.” — Star Donaldson, associate social media director
Precisely, My Brow Wax
Precisely, My Brow Wax is a fully pigmented, sculpting brow wax that adds color, shape, and hold all in one. (Benefit fans can think of it as a cross between Gimme Brow and Fluff Up Brow Wax—but with stronger hold.) It’s basically made to give you soap brows in one swipe. And while we wouldn’t necessarily recommend a swim in this formula (it isn’t waterproof), it is formulated to have incredible staying power. The formula should last you through a typical day of sweating and the occasional brush against your brows, and is available in 12 shades with a range of cool and warm undertones.
:max_bytes(150000):strip_icc():format(webp)/benefit-brow-wax-b7ac91ad53bf4a7cadae26c853f013db.png)
Benefit Precisely, My Brow Wax $27.00
Review
:max_bytes(150000):strip_icc():format(webp)/holly-brows-34f55ee5a29743378fb271523e29362e.png)
“I never got into microblading or statement brows, so I’ve always been a Gimme Brow girl. But when the brushed-up, laminated look started trending last year, I definitely jumped on that bandwagon. My current brow routine is a few swipes of Gimme Brow for pigment, then I brush through with Fluff Up Brow Wax for shape. Precisely, My Brow Wax essentially combines both steps into one product, so I’m instantly a fan. I find that the all-day staying power is stronger with this product too (compared to Fluff Up). Even after an evening workout, my brows are still firmly in their brushed-up position with this product. This is absolutely my new favorite brow product for day-to-day.” — Holly Rhue, associate editorial director
